All services
6.3x–7.2x
ROAS achieved on Meta Ads after a full account rebuild and rebrand
₹250–275
Customer acquisition cost held steady through scale, not just at launch
~₹3L/mo
Monthly paid spend managed across Meta & Google, closing near ₹1cr/month in business
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Service 01
Performance Marketing
Meta & Google Ads that are managed toward ROAS, not just spent.
1 of 7 services
What This Service Covers
Most ad accounts are set up once and left alone. Budgets get spread thin across audiences that were never re-tested, creative runs until it fatigues, and "performance marketing" quietly becomes "media buying." That gap is where most wasted ad spend actually lives.
I run Meta and Google Ads as a loop, not a launch: set a hypothesis, ship the campaign, read the numbers against CAC and ROAS, cut what is not working, and scale what is. It is the same process that took a mental-health brand's Meta account to 6.3x–7.2x ROAS at ₹250–275 acquisition cost, and held a construction brand at #1 for its category keywords in Gurgaon & Delhi while managing close to ₹3 lakh a month in paid spend.
Why Choose Me For Performance Marketing
Optimized for CAC & ROAS, not clicks
Every campaign is read against what it costs to acquire a customer and what it returns — not vanity metrics like reach or CTR that look good in a screenshot and mean nothing on a P&L.
A weekly optimization loop
Audiences, creative, and budgets get reviewed on a set cadence. Underperforming ad sets get killed early instead of quietly draining budget for a month.
Follow-up built into the funnel
Leads don't just land in a form — WhatsApp & SMS automation follows up fast, because the ad is only half the job; the response speed decides if it converts.
One person across the whole funnel
Strategy, ad account, landing page, and reporting are handled by the same person, so nothing gets lost in a handoff between a media buyer, a designer, and a CRM tool.
What's Included
Account audit & strategy
Full review of past spend, audiences, and creative performance, followed by a media plan mapped to your actual CAC targets.
Campaign build & launch
Meta & Google campaigns built with proper tracking (Pixel, Conversions API, GTM) so every rupee spent is measurable from day one.
Ongoing optimization
Continuous testing of audiences, placements, and creative, with budget reallocated toward what is actually driving ROAS.
Lead follow-up automation
WhatsApp/SMS flows wired to your ad leads so the first response happens in minutes, not the next business day.
Reporting you can act on
A live dashboard showing spend, CAC, and ROAS by campaign — not a static PDF once a month.
How It Works
Audit
Look at your current accounts, funnel, and numbers to find where budget is actually leaking.
Plan
Set target CAC/ROAS, pick channels and audiences, and map the offer to the right funnel stage.
Launch
Build and ship campaigns with clean tracking so results are trustworthy from the first day.
Optimize
Weekly reviews to cut underperformers and scale winners — this is where most of the ROAS gain actually happens.
Report
Share numbers that map to business outcomes: cost per lead, CAC, ROAS — not just impressions.
Tools & Platforms
Frequently Asked Questions
How fast will I see results?
Early signal on cost-per-lead usually shows within the first 1–2 weeks of spend. Meaningful ROAS trends need 3–4 weeks minimum, since the algorithm needs data to leave the learning phase and your funnel needs a few optimization cycles.
What budget do you need to work with?
It depends on your CAC and industry, but there needs to be enough daily spend for the ad platform to exit learning phase within a few days. I'll tell you honestly if a budget is too thin to test properly before taking it on.
Do you handle the creative too?
Yes — direction, copy, and edits. If you have an in-house designer/editor, I'll brief them directly instead of duplicating the work.
Is this a monthly retainer or project-based?
Both work. Ongoing management is a monthly retainer since ads need constant attention; a one-off account audit or launch can be scoped as a project.
Ready to talk?
Let's grow your brand with Performance Marketing
Tell me a bit about your business and goals — I'll get back to you with how this would work for you specifically, no generic pitch.
Phone+91 72105 03330