Available for new opportunities
Hi, I'm Abhishek Yadav
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8+ years scaling B2B & B2C brands through high-performing Meta & Google Ads, data-driven SEO, end-to-end brand strategy, and custom CRM systems that turn leads into loyal customers.
01. About Me
Turning brands into growth stories
I'm a results-driven Digital Marketing Manager based in New Delhi with over 8 years of progressive experience scaling brands across B2B and B2C verticals. From performance advertising to full brand relaunches, I lead marketing operations end-to-end: strategy, execution, reporting, and everything in between.
My edge is combining creative brand storytelling with hard numbers: I build custom CRMs in Google Sheets, wire them into Looker Studio dashboards, and use that data to keep refining ROAS. I've led complete digital builds from zero, including websites, ad infrastructure, and brand identity, plus full-scale rebrand launches for established companies.
- Led a full brand relaunch & go-to-market as 'Mannkaa'
- Built custom Sheets-based CRMs with Looker Studio dashboards
- Hands-on with WordPress, Shopify Liquid, HTML/CSS/JS & PHP
- Managed brand identity, video, and design end-to-end
Industries I've Worked Across
Five verticals, one growth playbook, from ground-up construction brands to luxury weddings.
Real Estate
Property listings & rentalsConstruction & Interiors
Fit-outs, renovations & interiorsHealthcare
Mental healthWomen's Apparel
D2C fashion & ecommerceEvent Management
Luxury destination weddingsBrands I've Worked With
Developers, retailers, and in-house brands across real estate, interiors, health, fashion, and weddings.
M3M
Emaar
Bhutani
Vijay Sales
WOW Construction
Mannkaa
Refuge Events Management
Feather n Weave
Long Stay Homes
Rise ConstructionKnowing Which Hat to Wear
Not every brand needs the same playbook. Part of doing this for 8+ years is knowing exactly when to zoom out and build the brand, and when to zoom in and chase the number.
As a Digital Marketer
When brand & long-term growth matter- Brand identity, tone of voice & visual storytelling
- SEO, content strategy & organic visibility
- Website & landing page design/UX
- CRM systems & always-on reporting dashboards
Best for: new brands, rebrands & long-term equity
As a Performance Marketer
When leads & ROAS matter right now- Meta & Google Ads targeting and budget allocation
- Funnel design, remarketing & conversion optimization
- Continuous data-driven testing to improve ROAS
- WhatsApp/SMS automation for fast follow-up
Best for: lead gen, sales pushes & seasonal campaigns
02. Career Journey
Professional Experience
Digital Marketing Head – Branding & Growth
Refuge Weddings & Events Pvt. Ltd.
- Planned high-converting Meta Ads campaigns for premium destination-wedding leads across key Indian cities.
- Defined Refuge's luxury brand identity across visuals, tone of voice, and storytelling.
- Designed & built a responsive, SEO-optimized WordPress site with integrated lead forms.
- Built a custom Google Sheets lead-management CRM, integrated with Looker Studio for real-time reporting.
Senior Digital Marketing Manager
Feather n Weave (Freelance)
- Led end-to-end Shopify development using custom Liquid, HTML & CSS theming.
- Implemented technical & on-page SEO to grow organic visibility and rankings.
- Spearheaded Meta & Google Ads campaigns with continuous data-driven optimization.
- Built seasonal landing pages & funnels for product launches, boosting ROAS.
Digital Marketing Manager
Source of Life Technology (Mannkaa)
- Handed the full rebrand from ChatADoc to Mannkaa as a mental-health brand.
- Primary growth channel was Meta Ads; session ticket sat around ₹1,200.
- Acquired customers at ₹250–275 CAC, then took Meta to 6.3x–7.2x ROAS after the rebrand.
- Remarketing, WhatsApp, and SMS to migrate the existing ChatADoc base.
Digital Marketing Executive → promoted to Manager
WOW Construction & Interiors Pvt. Ltd.
- Built the company's entire digital presence from ground zero, including brand, site, and paid ads.
- Led complete branding: logo, print media, and brand guidelines.
- Configured Google Tag Manager & Analytics for precise performance tracking.
- Implemented WhatsApp automation and SMS marketing workflows.
- Ran ~₹3 lakh/month across Meta & Google; paid marketing closed close to ₹1 crore a month.
- Held #1 for ~5 months on construction keywords for Gurgaon & Delhi.
Digital Marketing Executive
Long Stay Homes & Offices Pvt. Ltd.
- Managed property listings across all channels so inventory stayed live and consistent.
- Ran listing packages and boosts so properties stayed at the top of search results.
- Tracked performance with analytics: impressions, inquiries, and which listings converted.
- Routed incoming leads to the sales team and followed up through WhatsApp & SMS.
03. Toolbox
Skills & Tools
Marketing & Brand
SEO & Analytics
CRM & Reporting
Web Development
Design
Automation
Tools I Reach For Every Day
04. What I Do
Services I Offer
Performance Marketing
High-ROAS Meta & Google Ads campaigns built on continuous data-driven optimization.
Learn more 02SEO & Organic Growth
Technical & on-page SEO, keyword strategy, and content that compounds organic traffic.
Learn more 03Brand Strategy & Identity
Positioning, visual identity, tone of voice, and full brand relaunch campaigns.
Learn more 04Website & Landing Pages
Conversion-focused WordPress & Shopify builds with clean, fast, SEO-ready UX.
Learn more 05CRM & Dashboards
Custom Sheets-based CRMs wired into live Looker Studio reporting dashboards.
Learn more 06Marketing Automation
WhatsApp & SMS automation flows for retargeting, follow-ups, and retention.
Learn more 07WhatsApp Marketing Tool (Chatbots & AI)
Custom WhatsApp marketing tool with AI chatbots, plus custom software builds — one-time cost, no monthly subscription.
Learn more05. Background
Education & Certifications
Diploma in Digital Marketing
Digiperform, Connaught Place (2018)
10th Standard (CBSE)
Salwan Public School (2016)
06. Get In Touch
Let's build something great together
Have a brand that needs to grow? I'm open to full-time roles, consulting, and freelance projects. Reach out and let's talk about your goals.